No Pressure is a film produced by the global warming mitigation campaign 10:10, written by Richard Curtis and Franny Armstrong, and directed by Dougal Wilson. Intended for cinema and television advertisements but pulled within hours of its release due to bad public reception.
No Pressure is composed of scenes in which schoolchildren and office workers are summarily and gruesomely executed for failing to pledge to reduce their personal carbon emissions to the campaign's participating educators and employers. The film's recurring veiled threat is later directed toward the viewer, and superimposed over the final victim's dripping blood: "Cut your carbon by 10%. No pressure."
The film was withdrawn from public circulation by 10:10 on the same day it was released, as a reaction to immediate intense negative publicity it received hundreds of negative comments on the original YouTube upload before being pulled by the creators,and charities that had backed the film stated they were "absolutely appalled" upon seeing it.
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